Revealing the Corporation - 142162 Words
Revealing the Corporation
“Managing and communicating about corporate brands, building corporate identity, and protecting corporate reputation are vital issues in the boardrooms of entities global and local, large and small, corporate and non-proﬁt. Revealing the Corporation treats the highly salient realm of corporate branding, identity, image, and reputation. Balmer and Greyser explain the roots of the territory, gather decades of wisdom about it, and interpret its signiﬁcance and...
142,162 Words | 447 Pages